Engineers and designers each have their own culture, but when asked to innovate, they take a common and new look at a sector that is not precisely theirs. The price to pay for innovation?

If we want to maintain the prestige of Made In Swiss, our engineers must continue to produce disruptive innovations at the level of those which, in history, have contributed to the reputation of our local know-how. Otherwise a day will come when it will no longer have any value and it will not be because 40% of the components of the watches will come from other countries!

Motorsport, whatever the formula, is first and foremost a race between engineers. If
we pave the way for them with prohibition signs, not only will they not get very far, but
they may quickly find themselves in a dead end!

Nothing is more wrong than believing that there is a recipe for innovation, the same
way there is one for cooking

No magic financial wand will ever be able to bring out
innovation....In the hierarchy of values of a company, independence is a much more essential
more essential than financing.

Just as a 'good buyer' must question himself when faced with an extraordinarily low
price, and beware of a 'hidden defect', he must be able to spot the 'hidden virtues'
behind a seemingly high price.

The post-Covid world is not unlike the luxury world, it is the need for people to dream
again

It is only up to the ethics of engineers to innovate more sustainably.

A healthy contract should fit on one page and be readable by everyone. It would include essential elements: the deliverable, the confidentiality rules, the management of intellectual property and the billing methods.

The entrepreneur who takes his time will always be right in the face of the vagaries of time.

The time has come to launch an exciting « project »

From the luxurious connected complication, to cabinetmaking works equipped with artificial intelligence ... One can imagine a quantity of chimeras that synthesize the hybridization of the tradition of a millennial profession and the most recent advances in engineering.