This high-tech display case enables the display of a video onto the surface of a sphere, both inside and outside. It then becomes possible to see a video in front of and behind the watch displayed at the center of the sphere.

To achieve this, a ring with 480 LEDs (240 on each side), each showing 262,144 colors, rotates at 20 revolutions per seconds, allowing a refresh rate of 40 frames per second.